Amaranthus is Greek for unfading, in allusion to the unwithering bracts. Bracts are modified leaves generally associated with flowers and often confused with petals.
Also known as tassel-flower. The specific epithet name of cruentus means bloody, possibly in reference to red colored flowers.
Many members of the amaranth family are considered weeds such as pigweed, tumbleweed and water hemp.
Foliage can be colorful, good as dried flower.
Commonly grown in the garden.
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